Postgraduate Diploma in Marketing Management - DMM

Introduction

As companies change, so does their marketing organization. Marketing is no longer a company department charged with limited number of tasks, it is a companywide undertaking. It drives the company’s vision, mission and strategic planning. Marketing includes decisions like who the company wants as its customers; which of their needs to satisfy; what products and services to offer; what prices to set; what communications to send and receive; what channels of distribution to use; and what partnerships to develop. In current modern and competitive business environment marketing management gives you the leading industry standard of achievement. The Programme is modularized to enable participants study at their convenience by either completing the whole Programme in two semesters or completing its modules over a period not exceeding 3 years. The participants will be exposed to twelve modules (4 Basic and 8 core modules).

Admissions Requirements

  1. A Good Degree from a Recognised University, OR a Recognised Relevant Professional Qualification and at least One years of working experience.
  2. Uganda Certificate of Education (UCE) with at least 5 passes and at least two principal passes at Uganda Advanced Certificate of Education(UACE) obtained at the same sitting.
  3. If an applicant gained entrance to University through other means original documents to that effect should be presented.
    1. Mature Age Entry certificate, 25 years and above and accredited by the National Council for Higher Education (NCHE).
    2. Diploma Entry obtained at credit/distinction level from a recognised institution.
  4. The minimum duration for the Bachelor’s degree should be three years.

Program Details

1. Management Skills Improvement
2. Management Information Systems
3. Research Methods
4. Quantitative Methods in Decision Making
5. Corporate Digital Communications
6. Managing Brands and Customer Experience
1. Strategy and Strategic Marketing
2. Global Marketing Decisions
3. Innovation in marketing and Metrics
4. Managing Business Growth
5. Consumer insights & Behaviour
6. Business and Company Law for Marketers

Fees Structure

FEES ITEMS TO BE PAID

UGANDANS/EA (UGX)INTERNATIONAL (USD)

Tuition (Annual)

2,660,000

$915

Application (Paid after Applying)40,000$16
Registration (Functional Fee)100,000$35
Examination (Functional Fee)120,000$40
Development (Functional Fee)250,000$80

NCHE Fee (Click Here for Instructions)

40,000$16
Student' Council (Functional Fee)20,000$5
Library (Functional Fee)80,000$30
Indentity Card (Functional Fee)20,000$5
Journal (Functional Fee)30,000

$10

School: Business and Management
Branch: Kampala (Evening) 
Study Time: Evening (Monday – Thursday) 
Duration: 1 year
Assessment: Participants are assessed through continuous practical exercises, course work and written examinations.
Target Group: Active and Prospecting Marketers working at strategic level, operational, supervisory or holding managerial responsibilities (both active and prospective) including department managers, functional managers, product/brand managers, account managers, Customer care, operations, sales, marketing executives and business development executives. The industry can be from private firms, NGO’s Government, marketing agencies, financial institutions, manufacturing, telecommunication companies and charities.

Study Time | Venue | Assessement

Requirements Needed to Apply

The Basic Requirements for the whole process include:

  • An email address and contact number
  • Your Academic Documents to pick details like Award Institution, Index Number (O and A level), year of award, etc.
  • A Laptop/Computer with a Stable Internet Connection
  • Click to access Guideline for the Online Application
  • Note that a PDF Document (With all Qualifications) is attached after submitting the form
  • The Payment (40,000 UGX) is made after Attaching the Documents
Click Here to Apply