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PostGraduate Diploma in Marketing Management (DMM)

Kampala and Mbara Branches 

Introduction

As companies change, so does their marketing organization. Marketing is no longer a company department charged with limited number of tasks, it is a companywide undertaking. It drives the company’s vision, mission and strategic planning. Marketing includes decisions like who the company wants as its customers; which of their needs to satisfy; what products and services to offer; what prices to set; what communications to send and receive; what channels of distribution to use; and what partnerships to develop. In current modern and competitive business environment marketing management gives you the leading industry standard of achievement.

 

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Course Code

PLM:801-13

Duration

Kampala September 2018 - July 2019; Mbarara September 2018 - September

Tuition Fees

Ug.shs.2,810,000/=


Venue and Time

Kampala and Mbara Branches 


Teaching Method

Modularised System of Teaching.

At the end of the programme, a graduate will be able to:

-Apply marketing knowledge in thepublic, private and third sectors

-Lead marketing Programmes effectivelyand efficient operations.

-Develop institutional marketing policiesand strategies for organizations

-Deliver customer and organizationalvalue through marketing

-Identify profitable businessopportunities for organizations.

 

 

Contact

MAIN CAMPUS
Uganda Management Institute. 
Plot 44-52, Jinja Road, P.O Box 20131 Kampala, Uganda 
Tel: 0312 721 000
Tel: 0417 891 000
Tel: 0752 259 722
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 
Web: www.umi.ac.ug
 
GULU BRANCH
The Branch Manager, UMI
Plot 2- 4 Goma Road.  Next to UNRA and Opposite Gulu Municipal Council Offices
P.O. Box 675, GULU
Tel: 0200 990970
 
MBARARA BRANCH
The Branch Manager, UMI
District Headquarters Kamukuzi Mbarara, Uganda 
Tel: 0200990950
 
MBALE BRANCH
The Branch Manager, UMI
P.O Box 1842, Maluku Drive Road Mbale, Uganda. 
Tel: 0200990960
RIGHT MODULES
Plot 44-52, Jinja Road, P.O Box 20131 Kampala, Uganda. Telephone: +256-312 721 000, +256-417 891 000, +256 752 259 722. Emailadmin@umi.ac.ug