The world population in 2050 will be 9 Billion and each day, a quarter of a million people are added. People are growing richer, demanding more and better food, thus increasing pressure on farmland. At the same time, farmland is being lost, to urbanization and erosion – over the past 150 years, half of the planet's top soil has been lost. Food demand will continue increasing while production will struggle to keep up, creating the risk of price increases and a certainty of high price volatility.