CIM- Level 7


Part 1: Dynamic marketing environment
• Critically analyse the changing dynamics of an organisation’s environment
• Determine key business drivers for organisational success

Part 2: Develop creative thinking
• Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
• Critically assess the contribution of the challenges to the value creation of an organisation

Part 3: Create insight, vision and direction
• Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
• Recommend resource-led innovative approaches to contemporary marketing challenges

Leading Change
Part 1: Building the case for change
• Develop critical understanding of how to harness organisational potential to generate and sustain value for all stakeholders
• Use insight to develop sustainable innovation relevant to the direction and resources of the organisation

Part 2: Creating a change culture
• Appraise the role of brand equity and corporate reputation in directing and sustaining change within the organisation
• Demonstrate how a customer-facing organisational structure and culture can support strategies to optimise corporate capability

Part 3: Implementing change
• Recommend the use of contemporary practice in effectively leading, managing and influencing others to deliver organisational change
• Appraise the process and environment required to implement, review and reflect on the effectiveness of organisational change

Part 1: Building and developing client relationships
• Critically assess the components of a sustainable and clearly defined consultancy proposition
• Develop the personal brand

Part 2: Scoping the potential service
• Critically assess the contributing factors to a client’s business issue
• Evaluate how to facilitate change within the client’s organisation, in response to the client’s business issue

Part 3: Delivering the client outcome
• Critically appraise how to develop and implement the agreed solution
• Design and implement systems, processes and procedures to embed the agreed solution
Managing Business Growth

Part 1: Dynamics for business growth
• Critically appraise the market dynamics and business drivers relevant to the organisation and the industry sector
• Understand the customer dynamics relevant to the organisation and the industry sector

Part 2: Determining direction
• Recommend how organisational competence can be developed to deliver future objectives
• Critically evaluate how organisational characteristics influence the market positioning of the organisation’s products/services

Part 3: Building relationships
• Critically assess which connected stakeholders are fundamental to the future success of the organisation
• Demonstrate how to utilise strategic partnerships to leverage organisational success