Menu

E-Commerce For Entreprenuers

RATIONALE:
Because of globalization, e-commerce is becoming the most effective and economical way of doing business. Most
businesses are doing digital marketing, communication and financial transactions online. This course aims at creating
awareness on how to use internet to do business, specifically on marketing, public relations, financial transactions and
legal issues.

TARGET GROUP:
Entrepreneurs, sales executives, marketing executives and brand managers.
Prerequisite: knowledge of computer usage and Internet basics is required

OBJECTIVES:
By the end of the course, participants will be able to:
Understand e-commerce infrastructure
Classify e-commerce models
Develop e-commerce strategy
Describe different online payment systems
Communicate online
Understand cyber security concepts

CONTENT:
Introduction to E-commerce
E-commerce Infrastructure
E-commerce Business Models and Concepts
E-commerce Strategy
Web Payment Systems
Web Marketing Concepts
Web Marketing Communications
Security and Encryption

TRAINING METHODS:
Lectures, group work and practical exercises.

DURATION: 1 Week
DATE: April 25 - 29, 2016
June 13 - 17, 2016
TUITION FEES: Ug.Shs.320,000=
Accommodation (excluding meals) Ug.Shs.180,000=
VENUE: Uganda Management Institute – Kampala Centre
CODE: IT:17

Additional Info

  • Course Code: IT:17
  • Start Date: Monday, 13 June 2016
  • End Date: Friday, 17 June 2016
  • School: Distance learning and Information Technology
  • Department: Information Technology
  • Centre: Main Campus