Diploma in Marketing Communications (CAM)

General Information

We are glad to inform you that we have now for over a year been accredited by the Charted Institute of Marketing – UK to run the above course. Our registration for intake for December 2014 assessment is now on and classes will start in August 2014.

What is it?

The Diploma in Marketing Communications will give you a broad range of understanding of the communication methods you can use to meet business objectives- from Marketing, Advertising and Public Relations to directing Marketing and Sales Promotion.

Who is it for?

Anyone currently working in or aiming to work in, Marketing Communications or Digital Marketing (including both client and agency side marketing roles)

Do you qualify?

You need to be qualified to at least “A” level Standard (or equivalent) and fulfill at least one of three criteria;

Have a suitable Competence in a Marketing Communications Role

Hold any Recognized Ugandan or UK degree or equivalent

Have a relevant qualification e.g. CIM Professional Certificate in Marketing ,CIPR Advanced Certificate in Public Relations, etc.

Course Content

It covers five Units below;

Unit 1: Marketing and Consumer Behavior (MCB)

Unit 2: Public Relations (PR)

Unit 3: Direct Marketing and Sales Promotion (DM & SP)\

Unit 5: Integrated Media (IM)

For more Details, please contact CAM Coordinator at

Uganda Management Institute

Plot 44-52 Jinja Road

Kalebbo Block 3, Room 3.4

Cellphone: +256772419224 OR email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Skype: ben.Mugerwa1