Chartered Institute of Marketing (CIM)

General Information

LEVEL 3: FOUNDATION CERTIFICATE IN MARKETING

a)      Marketing Principles

  • Unit 1:   Discovering Marketing
  • Unit 2:   The Marketing Environment
  • Unit 3:   Marketing Mix

 

 b)      Customer Communications

  • Unit 1:   Who are customers
  • Unit 2:   Communicating with Customers
  • Unit 3:   Creating a Marketing Communications Campaign

 

LEVEL 4: CERTIFICATE IN PROFESSIONAL MARKETING

Mandatory Modules

  • Marketing
  • Integrated communication

Elective Modules

  • Customer Experience
  • Digital Marketing

LEVEL 6: DIPLOMA IN PROFESSIONAL MARKETING

Mandatory Modules

  • Strategic Marketing
  • Mastering Metrics

Elective Modules

  • Driving Innovation
  • Digital Strategy

LEVEL 7: CHARTERED POSTGRADUATE DIPLOMA IN MARKETING

  • Emerging Themes
  • Analysis and Decisions
  • Marketing Leadership and Planning
  • Managing Corporate Reputation

 

N.B. our study centre has started running the newly-launched CIM qualification for December 2014 assessment. Those who did CIM course on the old syllabus should contact the CIM-coordinator to determine the level and exemption if any.

 

CIM Coordinator at Uganda Management Institute Plot 44-52 Jinja, Road, Kalebbo Block (Room 3.4), Tel +256 772 419224

Email: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.  skype: ben.mugerwa1