The postgraduate diploma in Marketing Management is a two semester postgraduate and post-experience course. Participants will benefit from new Marketing Management knowledge and skills that facilitate positive change of attitudes towards efficiency and effectiveness in enterprise management. The programme content will comprise of 4 basic, 6 core and 2 electives out of 4. The course is modularised to enable participants study at their convenience by either completing the whole course in 2 semesters or completing its modules over a period not exceeding 3 years. Participants who successfully complete the course with second class and above qualify to undertake applied work-based research leading to the award of UMI’s prestigious Masters Degree in Management Studies (MMS) Marketing Management option.
Module1: Management Skills Improvement
Module 2: Quantitative Methods for Decision Making
Module 3: Management Information Systems
Module 4: Research Methods
Module 5: Marketing Communications
Module 6: Global Marketing
Module 7: Customer Care and Service Marketing
Module 8: Financial Accounting and Management
Module 9: Strategy and Strategic Marketing
Module 10: Business and Company Law
Module 11: Industrial Marketing OR Consumer Behaviour
Module 12: Sales Promotion OR Managing Human Resources
Participants are assessed through classroom exercises, coursework tests and final written examinations.
Tuition Fees: Ug.shs 2,810,000=